Fairfax County County officials want shoppers to be savvy during the biggest online spending day of the year.
Millions of people across the nation lined up outside retailers for Black Friday, and now millions more will log on to their computers for Cyber Monday on Nov. 26. According to BusinessWeek, digital specialists at the National Retail Foundation created Cyber Monday in 2005. The shopping holiday was meant to entice office employees who were still riding the high of Black Friday and were able to shop from their work computers. It has since become the centerpiece of online holiday shopping. In 2005, shoppers spent a total of $484 million nationwide, comScore reports. In 2011, they spent $1.25 billion, making it the biggest online spending day in history. Retailers like Wal-Mart are going one step further, advertising Cyber Monday bargains on …
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Local company is a worldwide leader in measuring the digital marketplace.
More than $15 billion has been spent online so far this holiday shopping season, including a record-breaking $1.25 billion on Nov. 28, known as “Cyber Monday.” Those numbers are nationwide, but the company that crunches them is a local one. comScore , a leader in measuring the digital marketplace, has offices around the globe, but is based in Reston Town Center. The company is busy all year round, reporting constantly on online sales, the number of people who use mobile devices, the number who use smartphones, and many other indicators of digital activity. At this time of year, though, things are truly frenetic, as retailers, Wall Street and the media eagerly await numbers on how much holiday shopping we’re doing as we use our computers, …
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