Schools
Business Education Series: Optimizing Your Local Online Presence
Join the Greater Reston Chamber of Commerce for "Optimizing Your Local Online Presence" presented by Patch on June 7th. This workshop is part of the Chamber's Business Education Series.
Small and medium-sized business owners are constantly looking for ways to build their brand within the community and to connect with the local customer. In some ways, it is easier than ever these days with the vast choices in social media and the capabilities of local search. But in other ways, it is harder than ever to sort through so many online elements and manage your business’ brand across the web while trying to best connect with local customers. This workshop will present a broad overview of how online directories and customer reviews impact your business’ web presence and the role they play in the context of local online search. We will discuss why it is critical for you to take control of various elements of your local online presence, and will show you how businesses have successfully promoted their brand within the community, using examples from the Patch platform.
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