After seeing how well #100Kids100Days campaign worked, Gov. Bob McDonnell said in a statement Tuesday he is launching a new social media effort aimed at increasing support for adoption in Virginia. The new campaign, #IHeartAdoption, will feature photos of adoption supporters telling Virginia why they support adoption.
To participate, Virginians should print out the template, fill in why they support adoption and email a JPEG photo to VAdopts@governor.virginia.gov. People can also participate by posting their photo to Twitter and Facebook using the hashtag #IHeartAdoption. Submissions could be included on the Virginia Adopts website, Facebook, Twitter or other promotional material. Click here to download the template.
“Facebook and Twitter have been an integral part of getting the word out about our Virginia Adopts initiative," McDonnell said. "We saw enormous success on social media with #100Kids100Days, including kids being matched because of the awareness raised through the #100Kids100Days campaign."
"Through #IHeartAdoption we hope to bring even greater awareness to the 1,000 kids in foster care today in Virginia that need a forever home. Today we are launching our new social media campaign, #IHeartAdoption, to encourage all Virginians to join us in sharing with their friends and followers on Facebook and Twitter why they support adoption.”