Shop in Reston on Small Business Saturday

Small Business Saturday is on Nov. 24 this year, two days after Thanksgiving and one day aftert the chain store bargain blitz known as Black Friday. It is a day for everyone to support the small businesses that their community thrives on.

American Express founded Small Business Saturday in 2010 to help small businesses get exposure during the holiday season, when they might be otherwise overlooked. With retailers buzzing around the holidays, it is important to support local small businesses that rely on their neighbors in order to continue prospering and building the local economy in Ashburn.

Last year, 100 million people nationwide participated in Small Business Saturday by shopping at locally owned stores to help boost the economy and their communities.

Both large and small retailers benefit the community through taxes and the spending their employees do elsewhere. However, small businesses are more likely to be locally owned, which keeps more of the benefit in the community. Shoppers also help their neighbors by shopping at their stores.

Many Reston businesses are participating in Small Business Saturday. Among them: The Bike Lane and Edibles Incredible Desserts. To see the full list of  businesses participating, click here.

The retailers at home to all small businesses, is also a popular spot to support local businesses such as  Lake Anne Florist and Virginia Wine Gourmet and Baby Blossom.  

You can also “like” Small Business Saturday on Facebook by visiting www.facebook.com/shopsmall.

TELL US: What small businesses do you patronize in your town and what makes them great? Share in the comments below.