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Closed: Greenberry's Coffee

Reston location of Virginia-based coffee shop closed its doors at the end of October.

located at Baron Cameron Avenue and Reston Parkway, has closed its doors.

The coffee shop closed on Oct. 31. The store owner said in a note posted on the door that his lease expired.

The owner left this note on the door:

Dear Customers,

Thank you for the business and support you have provided for many years. We close business due to lease expiration.

You can continue to use gift card at Greenberry's store located at 6329 Redmond Drive, McLean.

 

Do you think Reston needs coffee house options besides Starbucks? And, as always, give us your thoughts on what you would like to see open in the vacant spot at the Home Depot shopping center.

 

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Charlotte Geary November 02, 2012 at 06:34 PM
One of the only things I don't like about Reston is that we don't have a great coffee shop with high-quality beverages and cozy couches. Or do we, and I just haven't found it yet?
Karen Goff November 02, 2012 at 06:40 PM
Sadly, we don't have that. I wish there was a good indie coffee shop somewhere here. Greenberry's was a non-starbucks option, but had a lousy location. The right place in the right spot (ie a good shop at Lake Anne or even one of the other strip malls) would do a great business.
Jeff Pearl November 02, 2012 at 07:08 PM
They could close Starbucks as well, and It wouldn't bother me.No, Reston doesn't need a coffee house, but if someone wants to open one, that's their choice.
Laura Ramon November 02, 2012 at 10:14 PM
Wow- Jeff what else don't we need here in Reston? Seems that the 5 thriving Starbucks would indicate that we do need a Coffeehouse- and I'm with you Karen & Charlotte, Lake Anne is the right location but current proprietor seems to have no interest in either coffee or customers. I wish they would sell or rent to someone who was interested in both!
Matt M November 03, 2012 at 01:29 AM
Very disappointing to hear this news. We lived in one of the neighborhoods behind the Home Depot Center and would walk to Greenberry's at least one morning every weekend. It always seemed to be doing pretty good business (especially when we were there on Tues morning....although that might have been people wanting to get out of the house after the storm). I don't hate Starbucks, but I like having other options as well.
Charles Nethaway November 03, 2012 at 04:06 AM
Sorry. Great coffee and service! Location and room for wireless lap toppers may have been problems. Next business for location: If cafe, etc., food that would appeal to Home Depot clientele -- menu for construction folk, international (multilingual) customers, women. Also, perhaps an artsy boutique with small, eclectic furnishings for a person needing that special something that would complete the remodeling project. Could have a rack of handmade greeting cards and other surprise inventory, this being a storefront for someone who also has a web presence. I hope to see a small-business success!
Erin Hall November 03, 2012 at 12:38 PM
Given the poorly written note the owner left on the door, I wonder if their business and marketing skills similarly suffered. No "cool" place, regardless of what they're selling, will thrive if not properly marketed and run. While we're voting on coffee houses, I LOVE Starbucks, products and environment.
Glave M. November 03, 2012 at 04:56 PM
Yep, this is definitely disappointing. We would hit that place once a weekend too. They had good enough service. We need a place like Tryst downtown. Or Amouri in Vienna. We deserve more than JUST Starbucks (which is fine with me). Who wants to go in on a joint venture with me and put up a modern bakery concept in North Point, where the Blockbuster used to be? :) It's a big space! I'm thinking Panera with more sofas. Mabye a few TVs in the corner for Redskins games. Beer and wine license. We can partner with the Wine Cabinet next door on that. Daytime kids/family entertainment like they do at the most awesome Jammin' Java in Vienna. Man, I am on a roll...
Florence Frey November 03, 2012 at 06:00 PM
Amphora Bakery located in the same block of stores as Dunkin Donuts off of Spring Street in Herndon, has a wonderful coffee area with comfy couches/chairs and a gas fireplace. This is the big bakery that makes all the baked goods for both Amphora Diners on Elden St. in Herndon and Maple St. in Vienna. The bakery smells delicious and there is a myriad of goodies to choose from as well as premade sandwiches & juices in the cooler. There is also an open party room upstairs. I think it's a well kept secret that I've now exposed. Darn it!
The BSD Guy November 03, 2012 at 06:04 PM
Well, Tall Oaks is now near empty, and the Home Depot shopping center has more than it's fair share of vacancies, which is fairly odd considering that Home Depot is the only large hardware store in the immediate vicinity. I've noticed that there are a fair number of vacancies at the Spectrum as well. THE SOLUTION IS OBVIOUS: Contact Cathy Hudgins, have her contact one of her very, very special developer allies, and have them bulldoze everything in sight and put up a mega structure! Cathy's very special developer friends, you know, the Donald Trump and David Siegel wannabees: http://www.businessweek.com/articles/2012-10-18/when-the-boss-is-on-team-romney Ahhhhhh...to be one of Cathy's special people...the elite....the billionaire developers. Why not throw some eminent domain seizure in there as well ... the nimbies have it coming! This area is so pathetically over developed you can expect to see more and more of this, and I would suspect you'll start seeing other shopping centers in the area fold.
Laura Ramon November 03, 2012 at 08:52 PM
Exactly what are you implying BSD Guy? Greenberry's went out of business because the market changed in that shopping center. There used to be a large Long & Foster office there that housed 50+ agents who routinely went there and met clients, etc, etc. Then people that originally opened the shop sold it-- the new owners were not overly friendly or as careful with product quality-- it has ZERO to do with our Supervisor. It has to do with the market- the location isn't good enough to make it a place for a "hip" coffeehouse, unless the quality of the product was outstanding- it wasn't.
JoAnne Norton November 04, 2012 at 10:46 PM
I asked for a decaf once late in the day and the barrista at Greenberry's told me that they would not make a separate pot for that so late in the day. I used to go there a lot but never went back after her decision not to make a new pot. Leave Cathy alone, she works very hard. Take a look at Portland Oregon for high rises and nice homes in the same city. And take a look at Woodland;s crossing for a town center that has business.
Skip Endale November 05, 2012 at 05:51 PM
Greenberry's had awful overly sweet pastries and their coffee was bitter and acidic. Their stools were very uncomfortable also. In my mind, if people want an alternative to Starbucks maybe they should try brewing coffee at home and baking their own sweets and they would awaken to the fact that human potential is limitless. So why restrict yourself to something mediocre like Greenberry's? I think the question has been answered.
smwance November 05, 2012 at 05:57 PM
Man, that stinks. I loved Greenberry's!
Jill Nelson November 05, 2012 at 06:42 PM
Closure boils down to poor customer service.
Cynde Sears November 05, 2012 at 07:49 PM
I do think we need an alternative to Starbuck's, but I don't know how anyone competes with them in this high-rental market where you have to do incredible volume (or charge absurd prices) to make ends meet. But Tall Oaks, as much as I love it, isn't the place. We need somewhere closer to the new Metro station where folks who are parking nearby, or taking the bus to the station, can get a cuppa and maybe a sweet before they head off to work. But I'm not optimistic, having just returned from a trip to Spain and discovering that even in densely populated cities with large coffee-drinking populations, Starbucks dominates. Saw the same in the UK earlier this year. It's a model that's very hard to compete with.
Charles Nethaway November 05, 2012 at 11:25 PM
Cynde you are on the mark about Starbuck's ubiquitous presence. Starbuck's is to coffee shops as Walmart is to department stores. Smart business model, volume foces suppliers to give best discounts and other benefits to this giant buyer of their products, well-trained staff, perks such as their stainless-steel cups, unique music and other gift cards. One person mentioned that someone at Greenberry's refused to make a pot of decaf coffee at a certain time of day -- I don't think that this would happen at Starbuck's. I heard of one staffer at a Safeway Starbuck's having poor customer service -- that person was fired -- not there any more. So it is not like there are no other coffee shops, but it is an uphill battle, a challenge, for a mom and pop shop to compete. Well, maybe Starbuck's could go in the Home Depot area. However, frankly, that location might not meet the business model. If so, they would not place a store there.
Joe Campell November 06, 2012 at 12:00 AM
So sad to hear this news. I went here every weekday for a cup of coffee and use of their wifi. Customer service was just average I suppose, though I never had any complaints about this place. Where to patronize now.....?
HarleyGirl November 07, 2012 at 12:03 PM
I find myself heading over to Vienna more and more for their "non-chain" store options: Trousseau, Sweet Leaf, Dandelion Patch, Sweet Mango, Pie Gourmet, Bazin's and Allegria, Sweet Pasty. I can go to Starbucks and the other chain store coffee shops, restaurants and stores in RTC and Reston almost anywhere in the country...I prefer to support the small business owner, like Lakeside Pharmacy, and prevent them from being gobbled up by the Big Boys. Sorry not to support my own community but I don't need a mini-Tysons and mini-Dulles Town Center here.
Anna November 15, 2012 at 12:41 PM
Those of you interested in the local cafe vs. Starbucks phenomina might want to check out the free documentary "Independent America: the Two Lane Search for Mom and Pop" at Reston Community Center 11/27 at 7:30pm. More info at http://www.sustainablereston.org. Personally, I'd love to have a local coffee shop in Reston!
Lisa Merkel November 30, 2012 at 07:42 PM
This spring you'll be able to enjoy a latte in a cute new espresso bar in the heart of downtown Herndon! See my facebook page for more details! Bike ON over--- coffee is ON!!! www.facebook.com/HerndonMayor

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