The Early History of Reston Marketing, Sales & Public Relations (1964-1974) ... “Translating the Dream to Reality”
The Reston Historic Trust and the Reston Museum will be exploring the early history of Reston in a free program on Nov, 29, from 7 p.m. until 9 p.m., at the the Reston Community Center - Lake Anne Reston Community Center - Lake Anne, 1609 Washington Plaza.
The news regarding Reston hit the major papers and magazines as soon as the Master Plan was developed in 1962. Reston's plans were mentioned in including the Washington Post, New York Times, Life, Look, Time, House & Garden, House & Home, Business Week and Newsweek.
Peter McCandless and Chuck Veatch, along with a panel of other early marketing experts, will present a program on the origins of Reston, the nation’s first large-scale planned community that changed the face of the suburban landscape in America.
The presentation will cover Robert E. Simon Jr.’s unique vision for Reston incorporating contemporary architecture and a balanced community with a mix of uses and clustered development; how the plan became “world famous;” How the contemporary ideas fit within the “colonial” architecture style of northern Virginia and suburban housing sizes; and the market challenges facing Reston.