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Local Voices
President of Reston Citizens Association (RCA)

Reimagining the Reston Festival

Last weekend is when the 2012 Reston Festival was supposed to take place.  Unfortunately, the Reston Festival was canceled for 2012, and there's a possibility that it may be gone for good.  As a lifelong Restonian, I have many happy memories of Reston Festivals past, and I am saddened to think that a 40-plus-year-old trandition may be vanishing.  To commemorate the Festival, today I'm writing about the Festival's past (and RCA's role in it), and the possibilities for its future.

As I've mentioned in my past posts, the Reston Festival was originally an RCA venture.  Conceived as the "Reston Rededication Festival," it was launched in 1968 at Lake Anne Plaza.  As part of the first Festival, organized arranged a children's parade through the neighborhoods to the plaza, a parade that included banners, drums, and trumpets.  (That must have been something to witness!  Especially if you were awakened by the parade.)  The events at the first Festival included the screening of a film about Reston, dancing, music, folk singing, and displays of local art.

RCA's than-president Dick Hays envisioned the Festival as an event to strengthen and celebrate Reston's sense of community.  "Our goal is to commemorate the original dedication by assisting in developing and nurturing a community spirit and pride," Hays said, "a rededication, if you will, 'to provide a sense of place, not the anonymity prevalent in so much residential development today.'"  The creation of the Reston Festival was right in keeping with RCA's mission to build a feeling of community and ensure that Bob Simon's founding principles were upheld as Reston continued to grow.

As Reston grew, so too did the festival.  Throughout the '70s and '80s, the festival was a highlight of springtime in Reston, and included musical acts, games and amusements, arts and crafts exhibits, and food and drink galore.  In 1982, the festival included a crab feast.  (Sadly, being three at the time, I was too young to partake.)  The Festival was Reston's biggest annual event in those years, and it drew thousands of attendees to Lake Anne.

The original incarnation of the festival ended in 1995 for a variety of reasons, including declining attendance and a concern that the Festival was becoming too commercial.  But in 1999, several Reston organizations (Reston Association, Reston Community Center, and RCA) came together to revive the festival.  It was eventually relocated to the Town Center, and it had occurred every summer since, until this year.

Officially, the festival was called off this year because RA and RCC, who have become the prime sponsors of the event, decided to step back and re-evaluate whether the festival remains relevant to Reston.  The concerns about the current incarnation of the festival are pretty similar to the ones that led to it being dropped in the '90s: declining popularity and a sense that the festival may have become too commercial. 

Sadly, based on my experiences at the last couple of festivals, I believe those concerns have merit.  My memories of recent Reston Festivals revolve around walking through avenues lined with tents hawking window treatments and massage therapists, many of them not Reston-based, with the occasional community booth sprinkled in here and there.  I understand that commercial participation was key to funding the Festival, but it detracted from the sense that it was a genuine community celebration.

The timing of the festival was also less than ideal from a weather standpoint.  Mid-July is not the best time in Reston for an outdoor festival held primarily on asphalt and concrete.  (Having stood in the street shaking hands and soliciting votes at past festivals, I can attest to this first-hand.)  Many of Reston's major outdoor events now occur in the spring or fall, and with good reason.

So what does the future hold for the Reston Festival?  Is the event no longer relevant to today's Reston?

I believe that the festival is an event worth preserving.  But perhaps not in its current form.  We should put our heads together and come up with a new vision for the festival, restoring its role as a celebration of our community and those things that make us special.

The Reston event that's closest in spirit to the original Reston Rededication festival is probably Founder's Day.  This event is a relative newcomer, having being instituted in 2004, but it's really grown over the last few years.  It's a celebration of Bob Simon, but also of the community he created.  Founder's Day includes musical entertainment, speeches by local leaders, Reston-centric events (a tour led by Bob himself some years, a treasure hunt this year), and the serving of Bob's birthday cake.  It's held in the spring, just as the Reston Festival once was, and it's at Lake Anne, as the Festival used to be.

Meanwhile, the Multicultural Festival in the fall, which dates back to 2001, celebrates the diversity that is one of Reston's strongest virtues.  Like Founder's Day, it's held at Lake Anne, and it's grown in size and popularity as time has gone on.  The event features singing, dancing, music and food from a variety of different cultures.  My daughter and I always have a ball there.

Founder's Day and the Multicultural Festival are two of my favorite Reston events.  And perhaps between them, those two community celebrations are the best possible continuation of the Reston Festival's legacy.

All that said, I still love a good festival.  I look at the Herndon Festival as one model for what the Reston Festival could be.  They have a lot of the same features that the Reston Festival has had in recent years: music, carnival-style rides, vendor booths... but all of theirs are bigger and better.  And if there's anything that gets my goat, it's the idea of Herndon being better than us in anything.

The current model of the Reston Festival may not be what we need, but I'd hate to lose the idea of a true Reston-focused celebration.  We are a special community, and the idea of a festival to nurture our community spirit and pride is just as relevant now as it was in 1968, when RCA debuted the original Festival.

Whatever form the Reston Festival takes in the future, it should have these qualifications:

  • It should be of, by, and for Restonians.  Sorry, window-treatment guys.
  • It should feature at least some events that are uniquely Reston, that you wouldn't see in any other community.
  • It should be scheduled at a time when attendees won't have to worry about heatstroke if they stay for a couple hours.
  • It should make us feel proud to be Restonians.
  • Most importantly, it should be fun!

There are a lot of different ways we could meet those qualifications.  Maybe the answer is to dedicate our resources to growing Founder's Day and the Multicultural Festival.  Maybe the answer is to go all out and do something that would blow the Herndon Festival away.  Maybe the answer is something entirely new, that reflects the community that Reston has become.

I hope that our community leaders will think together and work together and devise a way to carry the Reston Festival's legacy forward for generations to come.  I'm certainly ready to be part of those discussions.  And whatever we decide to do, we should be ready to implement it by Reston's 50th anniversary in 2014.  That should give us enough time to come up with a plan.  I'm definitely looking forward to attending the new, improved Reston Festival.

Now I'm going to turn it over to our commenters.  What do you think the Reston Festival should look like?

Larisa

11:06 pm on Wednesday, July 18, 2012

I had so many memories of childhood and the Reston Festival. I hope they do bring it back. I was so sad to hear it was canceled

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Colin Mills

1:26 pm on Thursday, August 2, 2012

Me too, Larisa. That's why I'm hoping that we find a way to bring it back and make it a success.

DrGCP

6:50 am on Thursday, July 19, 2012

I have an idea for a Reston Festival "Crawl." Several mini-festivals (like block parties) throughout the city that we shuttle around to (transportation provided). With my experience I'd be great on a planning committee.

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Helen Arzola

7:02 am on Friday, July 20, 2012

I like the "crawl" idea.Reston seems to be fairly sports oriented so why not feature this in the way of races and games? How about adding some water sports since we have so many lakes?

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Colin Mills

1:29 pm on Thursday, August 2, 2012

Good suggestions both! The "crawl" idea would allow us to showcase several different parts of Reston, and having a sports component would be a lot of fun. The logistics of the transportation might be a challenge, but I'll definitely call on you if we need assistance, DrGCP.

Donna Sandin

10:12 am on Thursday, July 19, 2012

I think it's a great idea to concentrate on Founder's Day and the Multicultural Festival. These are more uniquely Reston.
I remember the early festivals - the community was smaller and more "self-aware" than it is now, and there were fewer distractions for life in general. One thing that I heard had "doomed" the festival in its earlier was the decision (made by whom?) no longer to sell beer at Lake Anne. RCA made a lot of money on that and the loss restricted the funds available for the festival and may indeed have affected attendance. But basically, it's the passage of time...........

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Stella McEnearny

8:59 pm on Thursday, July 19, 2012

I think you've really put your finger on the pulse of this, Donna: the community *was* smaller and more aware of its personality back then. People seem to have become more electronically linked now to much larger communities and have invested much of their time and interest in participating in "virtual" life. Maybe that accounts for the cooler reception the concept of this event receives now.

Louis Matsikas

10:13 am on Thursday, July 19, 2012

I think that it should be more of a Performing Arts Festival with local Theatre skits, Classical Musicians, Puppetry, Street Performers, etc.... Using mostly Reston/Local talent... Sort of like the Bruges Festival in Belgium

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Louis Matsikas

10:18 am on Thursday, July 19, 2012

Also, let's not forget that the year 2014 (50th aniv of Reston) will be Bob Simons 100th Birthday!

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Colin Mills

1:30 pm on Thursday, August 2, 2012

Great ideas, Louis! We definitely have a strong performing arts community in Reston, and I'd love to see them recognized at the Festival.

Good point too about 2014 being Bob's 100th birthday. The perfect time for a revived Festival!

Joy Charles

10:23 am on Thursday, July 19, 2012

I think vendors should be limited to local organizations, Boy Scouts selling watermelon slices, Churches selling funnel cake etc... Perhaps with charity events like local politicians in a dunking booth. Local bands and performances by local schools singing/dancing/cheering groups. Bring back a small town feel!

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Diane Blust

12:38 pm on Thursday, July 19, 2012

I love the theme that's emerging here: Local, uniquely Reston. A festival to celebrate Reston - Reston artists, Reston businesses, Reston organizations, and the people of Reston - would be wonderful.

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Colin Mills

1:31 pm on Thursday, August 2, 2012

That's absolutely a key component of reviving the Reston Festival: it should be locally-focused and celebrate what we have in our community.

smwance

3:19 pm on Thursday, July 19, 2012

"...a concern that the Festival was becoming too commercial..."?

Right, because we wouldn't want to give all the big chains with stores and restaurants in and around RTC the wrong impression.

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Donna Sandin

4:13 pm on Thursday, July 19, 2012

Well, back in the heyday of the Festival we would have been grateful for a little more commercial business around here. Bradlee's was the only place to shop for clothing or household goods, or toys, or simple hardware, even sewing notions - otherwise it was the "mall" - although Herndon did have a few stores. But the "big boxes" we decried years ago were said, at the time, to be "temporary" and in fact they will disappear once the economy revives enough for the original (?) plan of RTC to be carried out - daytime population of 20,000 was once predicted, but now it will be more mixed use. But Best Buy, Office Depot and Barnes and Noble will go, only Harris Teeter remain. The projects have been approved already

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Louis Matsikas

4:32 pm on Thursday, July 19, 2012

As a small local. Businessman, I am NOT against the large chains participating mainly because, frankly, they are the ones who carry the financial weight (750.00 booth rental PLUS 40% of the take for The Taste of Reston).
They can write this off through their marketing budgets.
We are fortunate to have Managing Partner, Lee Patton,(Mon Ami Gabi), who is constantly
Giving back to the community, as well as Ill Formaio management, who operate their restaurants like a "local" establishment.
So, basically we need both entities complimenting each other--- which we do!

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Colin Mills

1:33 pm on Thursday, August 2, 2012

I certainly don't want to knock the big business who participate and sponsor Reston events. I didn't know those number about Taste of Reston... thanks for providing them.

And thanks to the folks at Mon Ami Gabi and Il Fornaio, who understand the importance of being involved in the community.

Sue Porter Beffel

10:03 pm on Thursday, July 19, 2012

I, too, like the theme of very locally Reston -- and drawing on our talents and volunteer groups, churches, theater and other arts -- yet remembering that many of the visitors to Reston on the week-end, come here specifically because we have retained a special, local atmosphere. They too would be welcome! Don't want to out-Herndon Herndon, want to showcase the best of Reston, as we say!

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Colin Mills

1:38 pm on Thursday, August 2, 2012

Yes, the "showcasing the best of Reston" theme is prevailing here in the comments. And I agree with the theme. The idea of trying to "out-Herndon Herndon" is just my competitive streak at work. Thanks for the comment, Sue.

John Lovaas

10:08 am on Thursday, August 2, 2012

I also think Mr. Matsikas has a great concept for a vibrant Reston Festival--performance-centered with the amazing array of talent we have in Reston.
Keep it local--local merchants not the big boxes.
Reston area nonprofits given an opportunity, place to tell their stories,
All on the edges around one or more performance venues featuring the full array of Reston area talents.
I'm getting excited already.
Colin, I hope you'll work this issue with other community organizations and volunteers from the community to see if enough consensus (e.g., a rebirth of Reston Festival, or expansion of the Founders Day celebrations) and energy to move forward.
Thank you and all the others for starting the process!

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Colin Mills

1:44 pm on Thursday, August 2, 2012

John, given the interest that this post has drawn, I think there's definitely community support for reviving the Festival in some form. I'll definitely reach out to other community groups and volunteers. I think if we put our heads together, we can make this work!

Uncle Smartypants

2:13 pm on Thursday, August 2, 2012

Nice thread of comments. Here's my two cents: Reston's biggest flaw is that it does not have a central park - a village green if you will. Both of our "best" outdoor spaces - the RTC pavillion/fountain area and Lake Anne - are all concrete/brick with no shade. It would have been nice, when they built the RTC, if they had made the space currently occupied by the surface lot near Wells fargo and Chipotle into a proper city park, with lawns and shade trees, lots of benches and maybe a band shell backed up to the Fountain Dr end of it. And of course, that would be connected to the green strip along Reston Pkwy. They could still make it a park, but I don't know who would be willing to pay for it. So my main problem with all the festivals is that we don't really have a good space for them. Just two concrete options; one with a lake and one with a fountain. In the summer months, those spaces are brutaly hot from the Urban Heat Island effect.

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Colin Mills

3:39 pm on Thursday, August 2, 2012

Good point about our lack of a village green, Uncle. Your idea about converting the RTC parking lot into one is creative; I'd had a similar thought about doing that to Tall Oaks, if it fails as a shopping center. There may be hope, though, as there are proposals in front of the Master Plan Task Force that would create a central park in "Town Center North" (the area around the Spectrum, the library, and the government center).

Re the Urban Heat Island effect: That's a big reason why I mentioned in my post that mid-July might not be the best time for the Festival. Even with a green space to hold the Festival in, it would still be oppressively hot and humid.

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