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Lake Anne Lingerie Store Owner Says Her Shop Will Be Tame

She's new to Reston, but Maria's Passion Paradise proprietor says she understands the neighborhood.

 

Tiana Coturro is surprised by all the fuss over the tiny lingerie store she wants to open at Lake Anne Plaza.

Coturro plans to open Maria's Passion Paradise at 1635 Washington Plaza B-1 on Aug. 1. As she has gone through the process of obtaining a space and getting business licenses, she has also had to amend the original vision she had for her store.

"My business is not going to be anything risque," said Coturro. "It is a lingerie business, like anything you would see at Victoria's Secret at the mall. I know Lake Anne is not a mall. I am mindful of that fact, and that is why I have toned it down a bit and made it as family friendly as can be."

However, the Lake Anne of Reston Condominium Association (LARCA) and the Lake Anne Merchants Association feel a lingerie store does not belong on the plaza.

"It is not the kind of store we want, and we have conveyed that to the property owner," says LARCA president Rick Thompson. Property owner Michele Suissa said his Realtor is working out the details and would not comment further.

Sources say there could be several issues - from adult-themed stores not being allowed in Reston to shoddy subdivision of the property that is not up to code - that could prevent Maria's Passion Paradise from opening.

Lake Anne Merchants' Association president Eve Thompson says for her, the issue isn't adult merchandise - it is the quality of the merchandise.

"Our niche at Lake Anne has got to be 'small and boutique,' " says Eve Thompson. "We have to work hard at being excellent. Not everyone here is doing that.  We are trying hard to bring quality merchants here and also to get the merchants we have here to adapt a level of quality."

Coturro, 30, is the mother of three children under age 7. She lives in Maryland, where she sold passion products from a home-based party business for the last few years. She also has a retail store in Clinton, MD, but she said it is not doing well and she wanted to open in another area.

She said she first became aware of Lake Anne earlier this year, when a Craigslist ad from Suissa highlighting available property space caught her eye.

"I communicated with the Realtor, who told me it was the perfect location for a business like this," she said. Coturro says she researched Reston and Lake Anne, applied for a temporary business license and began amassing merchandise.

While her web site shows offering such as edible underwear and "aphrodisiac parties," Coturro says what will actually be at Lake Anne will be much tamer.

"I want to have my own business and help people," Coturro said. "So I started thinking lingerie and candles, things that make you feel good. I originally thought about having workshops to help couples who are in committed relationships. I am not a licensed therapist or anything. This is more about entertainment, ways to get in a romantic mood."

Coturro is adamant: this is not a sex shop.

"I couldn't imagine trying to open a shop with those things in a residential area," she said. "That is so far from the truth."

So far, Coturro estimates she has spent "several thousand" on the business. She began putting merchandise in the store and has an inspection scheduled for next week.

Will the space be up to code? Is her lease valid? Neither Suissa nor Realtor Jack Paganelli had any further comment.

"There has been a lot of back and forth," said Coturro. "There is a lease, and Jack and Michele have handled addendums to it. They have told me everything is up to code. I have done everything by the book."

tom day

4:45 pm on Thursday, July 21, 2011

Why does Eve believe the merchandise is shoddy? From all appearances, it looks to be quality products - is there information that Eve has that we don't know? And I want to echo the comments by other posters - Lake Anne needs to revise their business model if they want to draw traffic. What's clearly not working is this 1970s-era consignment shop/museum/coffee shop model. If they want to continue drawing the current level of customers, fine. But if they want to increase traffic, they need to open it up and make it a place that people want to shop. Hooray for Maria's for bringing something different to the area. Let's hope the merchants change their minds and consider this.

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Karen Goff

5:45 pm on Thursday, July 21, 2011

Note - shoddy was my word, not Eve's. She is talking about stores in general. She wants to attract quality stores.

Soren Bakken

5:10 pm on Thursday, July 21, 2011

Shoddy Merchandise? Please explain Eve. While you are at it, please also explain what the "re-branding" of the Plaza would entail? Sounds like gentrification to me.

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Karen Goff

5:46 pm on Thursday, July 21, 2011

Shoddy was my word, not eve's, and it has been changed. She is explaining her mission for the shopping center in the quote that follows.

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Eve Thompson

7:17 am on Friday, July 22, 2011

Hi Soren,
here’s what the merchants are hoping to achieve. We want Lake Anne to become the place in Reston where people turn to have a unique and high quality experience. We would like to be the home of locally owned businesses and we’d like our businesses to source as much of their product locally as they possibly can manage. We would like to be the home of the very best____fill in the blank. Goat Cheese, Cupcakes, Papusa, whatever it is, we are looking for specialty geeks. We are afraid that if we are common, well, we don’t think we’ll make it. We are not striving to be exclusive. The “brand” is still muddy because we are still the early steps of trying to get ourselves together. Our initial emphasis has been on look and feel issues. Adding to the flowers, adding the umbrellas, adding the casual seating; working with merchants to improve signage graphics and creating the new Lake Anne logo and website. We've also really pumped up the Saturday market. Part of attracting better retail and better retailers is in being able to sell a business on the potential of the place, convincing them that we as a location are worth their investment. This is a poor forum for trying to articulate these things, and it’s always shocking to us the vehemence that Lake Anne seems to trigger, we’re never sure how to react to that but I did want to respond to your comment about gentrification, which is not a part of our agenda.
Sorry for the duplication from below!

Annie Garnett

5:16 pm on Thursday, July 21, 2011

At the risk of sounding too classy, judgmental or moralistic, here is the link to a fine lingerie shop in Vienna VA :http://www.trousseaultd.com/index.html If you were looking for a gift for a special women in your life she probably prefer that it came from Trousseau's.

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Carolyn Lawson Low

5:34 pm on Thursday, July 21, 2011

Small, locally owned businesses, in general, deserve our support and patronage when they can provide the merchandise and service we are seeking. Trousseau's is well-known and well-established, but they, too, had to start somewhere.

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Bonnie Horowitz

5:53 pm on Thursday, July 21, 2011

Wondering if she would be experiecing this backlash if the name of the store had been different....

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Eve Thompson

6:52 pm on Thursday, July 21, 2011

Hi Soren,
here’s what the merchants are hoping to achieve. We want Lake Anne to become the place in Reston where people turn to have a unique and high quality experience. We would like to be the home of locally owned businesses and we’d like our businesses to source as much of their product locally as they possibly can manage. We would like to be the home of the very best____fill in the blank. Goat Cheese, Cupcakes, Papusa, whatever it is, we are looking for specialty geeks. We are afraid that if we are common, well, we don’t think we’ll make it. We are not striving to be exclusive. The “brand” is still muddy because we are still the early steps of trying to get ourselves together. Our initial emphasis has been on look and feel issues. Adding to the flowers, adding the umbrellas, adding the casual seating; working with merchants to improve signage graphics and creating the new Lake Anne logo and website. We've also really pumped up the Saturday market. Part of attracting better retail and better retailers is in being able to sell a business on the potential of the place, convincing them that we as a location are worth their investment. This is a poor forum for trying to articulate these things, and it’s always shocking to us the vehemence that Lake Anne seems to trigger, we’re never sure how to react to that but I did want to respond to your comment about gentrification, which is not a part of our agenda.

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Private Person

10:54 am on Friday, July 22, 2011

There you have it --- muddy brand, rejecting gentrification (then why take the thousands of dollars from the county to proffer just that?) looking for geeks, updating the signs (did you get the RA to approve those updates?) but dismissing this forum -- which is all about the 2nd or 3rd generation of new-media journalism with direct interaction and participation...Pshaw!

It's the same new shade of lipstick on the dead animal all over again --- been tried, in 500 shades of the rainbow, for more then 30 years.

Leann Yoder

10:17 am on Friday, July 22, 2011

Bonnie, I was just thinking the same thing....the name of the store is not helping....

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Lori

11:13 am on Friday, July 22, 2011

What some of you missed was that the article did not say "shoddy merchandise," it said "shoddy subdivision of property.". Big difference there.

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Private Person

11:27 am on Friday, July 22, 2011

But it is Ms. Thompson's issue: "Lake Anne Merchants' Association president Eve Thompson says for her, the issue isn't adult merchandise - it is the quality of the merchandise."

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Karen Goff

11:27 am on Friday, July 22, 2011

Actually, it did originally say shoddy merchandise. I changed the wording at the request of the LA merchants assn president, who wanted clarification.

Private Person

11:32 am on Friday, July 22, 2011

"...shoddy subdivision of the property that is not up to code..."

What does this mean? What property (since we all know that Lake Anne is a miasma of various legally defined properties)? And is it the actual partitioning of the space itself that is at issue (which is either a yes/permitted or no/illegal matter to resolve) or the quality of the work and materials used to make the partitions and the space (which could be of shoddy workmanship and/or materials) or something else?

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Orlina

11:05 am on Saturday, July 23, 2011

At the risk of sounding harsh, Eve, if you want Lake Anne to offer Reston residents (and non-residents that will make a special trip) "a unique and high quality experience", then you need to rethink the merchants that are currently there. Do the low-rent Latin market and the run-down used book store really convey "quality"? I think not, and the restaurants that are there aren't exactly best in breed either. Based on the lack of quality merchants that currently inhabit Lake Anne, I respectfully suggest that your argument rings very false, and is disingenuous at best.

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Kate Peterson

11:27 am on Saturday, July 23, 2011

I don't know Orlina, the Reston Used Book Shop has been there for 30 years and seems to be full of people today. I think that it qualifies as unique but if you prefer Barns and Noble you are lucky to have that option.

Orlina

12:05 pm on Saturday, July 23, 2011

I actually purchase eBooks for my Kindle from Amazon.

Certainly there are always people in the used bookstore – do you ever see anyone walking out with a bag? I do not.

My point, ultimately, is that the old village center concept needs to be rethought, if our village centers are going to be something other than partially/mostly vacant, run down parking lots. I say this as a Tall Oaks resident who drives by the “For Lease” signs at Tall Oaks Village center every day.

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Jean Cocteau

4:22 pm on Saturday, July 23, 2011

Hard to imagine how an adult store would sully the image of Lake Anne. As a longtime resident, I have seen many shoddy businesses. most of which seemed to be fronts for something else open and close over the years. However, no one on the condo board seemed to be up in arms about that. Any shop that has the potential to bring revenue and new customers to Lake Anne should be welcomed, not greeted with prudish censorship. Best of luck to the owner of Maria's Passion Paradise.

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Private Person

4:49 pm on Saturday, July 23, 2011

Thank you, and I could not agree more --- a rational mind among us!

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BONNIE WHYTE

12:43 pm on Monday, July 25, 2011

We happily patronize almost all of the shops and restaurants in Lake Anne plus the crafts and farmers' market and have done so for years. Unless she has one hell of a sale we will continue to get our underwear from COSCO.

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HarleyGirl

4:54 pm on Thursday, September 15, 2011

Does anyone know the status of this store? The same panties have been in the window all summer and the dust seems to be growing thicker!

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Private Person

7:55 pm on Thursday, September 15, 2011

So what else is new at lake anne? Dust?decay? Same old failed iaeals/ideas that haven't worked for 40 years.

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