HoneyBaked, a company with over 400 stores across the country, has named Reston store owner Roxie Curtis as its Franchisee of the Year.

The owner of the HoneyBaked location in North Point Village Center was also recognized for being the top seller in the franchise division for sales growth year over year, and for superior product quality. HoneyBaked announced the awards at its annual Franchise Summer Conference last month in Georgia.

“Roxie should be our poster franchisee for what is possible when you do it the right way,” says Molly Kesmodel, vice president of franchise operations and development for The HoneyBaked Ham Franchise Company. “She does many things within her store to maximize retail sales, and she’s been a prime example of proper merchandising, sales staff training and retail goal setting. She sets the bar for the entire area.”

Says Curtis: “We try to do the right thing every day. We provide excellent customer service, we work hard, we give this store life, and we take that out into the community. We participate in Relay for Life, Herndon County Football, whatever is out there, we try to do it.”

HoneyBaked Ham of Reston was No. 2 in overall franchise sales, with a 13.4 percent increase over 2010.